What is go to market strategies
According to a recent study by dervix(2025):
Source: “25 Statistics to Influence Your 2025 GTM Plan” by Devrix
84.6%
of U.S. companies have already defined a Go-to-Market (GTM) strategy
common business challenges
Understand the market and customer
Weak understanding of market & positioning
Targeting based on internal assumptions
Define differentiation and messaging
Poor differentiation leads to price battles
No lasting impression of unique strengths
Clarify targeting and positioning
Lack of focus spreads resources thin
No clear path to win based on strengths
Structure Sales Channels & GTM Process
Sales and marketing are out of sync
Sales depends on individuals, not process
Design the offering & value proposition
Solutions misaligned with customer needs
Messaging fixates on features, not value
Execute, measure and optimize
Short-term chasing with no strategic tuning
Sales becomes transactional, not strategic
Understand the market and customer
Weak understanding of market & positioning
Targeting based on internal assumptions
Clarify targeting and positioning
Lack of focus spreads resources thin
No clear path to win based on strengths
Design the offering & value proposition
Solutions misaligned with customer needs
Messaging fixates on features, not value
Define differentiation and messaging
Poor differentiation leads to price battles
No lasting impression of unique strengths
Structure Sales Channels & GTM Process
Sales and marketing are out of sync
Sales depends on individuals, not process
Execute, measure and optimize
Short-term chasing with no strategic tuning
Sales becomes transactional, not strategic
OUR 6 STEPS
GTM APPROACH
Who to reach, what to deliver, and how to deliver it.
A GTM strategy is your blueprint for building a scalable and repeatable growth engine.
Understand the Market and Customer
who are you targeting?
(market research, customer pain points)
Clarify Targeting and Positioning
Where will you compete?
(Persona definition, market positioning)
Design the Offering and Value Proposition
What will you deliver?
(Product/service features and value)
Define Differentiation and Messaging
Why should customers choose you?
(Competitive edge, strengths &
Structure Sales Channels and GTM Processes
How will you reach them?
(Sales model, funnels, customer journey)
6.Execute, Measure and Optimize
When and how will you adapt?
(Action plans, KPIs, PDCA cycles)
SERVICE
Introduction
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Core GTM Strategy Design
(Core Service)End-to-end GTM design covering target definition, positioning, value proposition, channel strategy, and sales process architecture.
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Target & Segmentation
RedefinitionRefine your Ideal Customer Profile (ICP) using existing customer data and market insights to optimize targeting.
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Messaging & Value Proposition Development
Define and articulate the compelling reasons why customers choose your solution—your unique differentiation.
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Sales Process Optimization & Channel Design
Design integrated execution across inside sales, field sales, and partner channels to maximize efficiency.
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GTM Execution Support &
Review (PMO)Provide monthly reviews and continuous improvement support to strengthen GTM execution and drive revenue growth.
Free GTM Maturity Assessment
Answer just 8 questions to assess your current Go-to-Market maturity.
You’ll receive a concise report with your score and recommended next steps.
(Coming Soon)
case study
Software company
case study
Business Challenge
Following the withdrawal of its global parent company from Japan, the local subsidiary faced the collapse of its reseller model. A rapid shift to direct sales and a complete rebuild of the sales process were urgently required, amid declining revenue and organizational instability.
aboutus
Over the past 20 years, Sales and Marketing functions have become increasingly specialized. From inside sales to field sales, from customer success to diversified marketing roles— fragmentation has created silos and blurred responsibilities.
- We don't just offer strategy.
- We don't just support execution.
- We redesign the entire system end-to-end.
We collaborate with both frontline teams and executive leadership to build self-sustaining, high-performing organizations —as a system, not just a mindset.
This is our approach
FAQS
A GTM strategy clarifies “who to sell to, what to sell, and how to sell,” enabling a structured approach to revenue generation. It applies to both new product launches and revamping existing sales and marketing efforts.
You can expect more leads, higher deal conversion, better sales efficiency, and stronger value messaging. Past clients have seen 3x lead growth and 20-50% monthly revenue increases.
Unlike typical firms, we go beyond strategy—we help with execution too, from pitch decks to landing pages. Our strength is in cross-functional implementation.
We follow six steps: Discovery → Targeting → Messaging → Channel Design → Execution → Optimization. The process can be tailored to your needs.
No problem. We design and support execution even without in-house marketers. Many clients started from zero.
While we mainly serve B2B, our frameworks apply to B2C—especially for high-touch or subscription-based offerings.
Yes. We can scale the support based on your budget—from spot consulting to partial engagements. Let's talk.
We've worked across IT, SaaS, finance, education, and manufacturing—especially where challenges are complex and multi-layered.
Yes. We assist with global GTM—positioning, messaging, and sales enablement in English-speaking markets included.
You may start seeing changes in 1-2 months, with more meaningful results over 3-6 months. We plan for both short and long term.
let's collaborate on
your innovative ideas
Whether you're bringing a new product to market, repositioning your brand, or scaling your revenue engine—we're here to help you win with clarity and confidence.
Let's start with a no-pressure conversation.
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