Company Overview
Industry
IT / Cloud Services
Company Size
Approximately 5,000 employees
Business Model
B2B (Enterprise Cloud Services)
Challenges
Business strategy reset / Sales process redesign / Target
clarity / CRM adoption
Before → After
Before
Stagnant new deals despite market growth
After
GTM strategy implementation
Before
Experience-driven sales execution
After
Structured sales processes
Before
Cost-based pricing
After
Value-based pricing
Before
Fragmented customer data
After
CRM & MA–driven customer management
Strategy
"Replaced individual-driven execution with a reproducible GTM
structure."
- Redefined target segments and positioning
- Redesigned pricing around customer value
- Standardized sales activities through CRM
- Implemented MA for lead nurturing
- Launched webinars and email programs
Key Insight
When results stagnate, the issue is rarely people.
It is the structure behind execution.
GTM is about designing systems where results emerge
without relying on individual effort.
Let's Start Your GTM Strategy
Launching a new service,
repositioning a brand, expanding revenue streams—
We support you to proceed with clear strategy and confidence
in any situation. Feel free to contact us first.