Case Study #1

Global Software Company | Building a Reproducible Growth Engine with GTM

Company Overview

Industry Software / SaaS
Company Size Approximately 100 employees
Business Model B2B (Enterprise SaaS)
Challenges New business launch / Sales process design / Organizational development / Revenue roadmap design

Before → After

Before
One-off tactics
After
Multi-channel acquisition
Before
Skill-dependent sales
After
Reproducible sales process
Before
Product-centric pitches
After
Problem-driven proposals
Before
Short-term focus
After
LTV-based design

Strategy

"Designed a reproducible and scalable growth structure."
  • Refined target segments and positioning
  • Shifted from events to targeted outbound sales
  • Redesigned sales into a consulting-driven process
  • Established onboarding and adoption frameworks
  • Built a user community for long-term adoption

Key Insight

GTM success depends on designing structure early, not relying on individuals.
Designing a reproducible growth model
from the outset prevents future friction and cost.

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